There are more than 582 million entrepreneurs online, and we’ve reached a visibility implementation crisis. Your business should be showing up online, but are you going about it the right way?
Your website should act as the online headquarters of your business. It is the first impression of businesses and where most online traffic is automated. It can be difficult to understand what tools will benefit your website and what tools are simply “on trend”. That's why we created this list of must-haves and website upgrades so that you could begin implementing them right away. Let’s get into it.
Clean Attractive Design
A website is a company’s digital storefront or "digital house" as we like to call it. If your users are not impressed instantly with your website they will be instantly turned off from your business and move elsewhere. Clean design and easy-to-read content are key. This is the starting point of the long life span of your website.
Stopping your visitors in their tracks and instantly providing value is key. A clear CTA to download a magnet or complete a contact form is crucial. Without a clear CTA, your user may not know the next steps and may leave your site before accomplishing their task.
Simplicity In Navigation
Your website should be super simple to navigate so that users can find what they are looking for quickly. Start by outlining your entire site's skeleton to point your navigation bar to each page you have outlined. A simply click through should always be the goal.
People want to work with people, not necessarily a company, and an about page should provide insight into your “why”.
Products + Services
This is considered huge for SEO, every great website showcases the business services simply and effectively. Users never want to guess how you can help them, they need solutions available in plain sight.
Unique Selling Proposition
Highlighting your unique selling proposition. What differentiates you from your competition? Every business should have a unique selling point that is repeatable and showcased front and center.
Easy to Find Contact Info
This is the biggest key performance indicator on any site. It should be easy to find, complete, and clearly states when you will contact each inquiry.
Often overlooked by business, but the most needed addition to any site now and beyond 2021. This gem is used to track your site's most organic reach. It is simply a piece of code that you place within your website, which will allow you to not only monitor, but apply a tracking cookie to every single visitor on your site.
By integrating the Facebook Pixel within your website, you will be able to better understand your audience, collect quality data of your ideal audience and the actions they are taking on your website. Your business will also be able to run more targeted marketing campaigns, allowing you to stretch your marketing budget a bit further.
Google Analytics is one of the most popular digital analytics software and is used by many businesses globally to collect data and information for their website. It can provide very valuable insights and information that you can use to your advantage to create successful online strategies for your business.
Let’s not operate outside of strategy in 2021, it's just too risky!
Have you ever noticed that some URLs start with HTTP:// versus HTTPS://? You may be wondering where the extra S comes from. Simply, the S means your connection to that website is secure and encrypted; any data you enter is safely shared with that website. Websites need SSL certificates to gain the trust of users. It also protects your site from digital threats.
Any converting website should be responsive based on the device. Responsive also means design that interacts with its user. Interactive websites have become increasingly popular, and this UX web design trend will only continue to be at the heart of responsive web designs in 2021. Consumers spend more time on websites that utilize top responsive and interactive features. Responsive design includes features such as parallax designs, neumorphism, and abstract art elements.
And last but not least…..
Google Search Console
We all use google these days expeditiously, and choose products and services based on ratings. Well, you can get these same high rankings for your business, by simply using the console to find out information such as your website's average position within the search engine results pages, site speed, and monitor and resolve server errors to ensure your website is performing at its very best.
We know SEO is getting harder and harder to stay on top of. Optimizing your site for maximum visibility is a long term marketing solution and not a quick fix overnight. However, implementing these tools above and the right strategy is sure to get you going in the right direction. With time and effort, your site will begin to receive organic traffic as it deserves. Profitable over pretty right? That's the goal for 2021.
Is your website built on style and strategy? We have created The Reboot Experience a TMD signature custom Website design experience created to give your site style, strategy, and most importantly maximize your profits. Imagine having a site that makes you feel like the confident expert you are and shows up to make you money! It is so possible.