Let's Get Into It
We are all seeking to take our online business up a notch this year. You may be planning a website redesign or looking to improve your current site traffic, but it is important to know first, the gravity of your current website analytics. It may seem like the best option for a website redesign or rebrand launch is to start with a mood board or inspiration to map out your new design look and feel.
However, the first step should be to analyze your current state and find the answers to questions like what works, and what doesn’t when it comes to conversions.
We are so excited to get you the clarification you have been searching for. In this post we will discuss why conducting a website audit in 2021 is so important, explain how to conduct a website audit successfully, and provide suggestions to get you started.
So... I have a questions for you, How strong is your website?
This should always be the starting point to rebuilding a website with strategy. Building with a solid strategy will be the most important step before you decide to hire a web designer or developer. You need to know if your current website is optimized to meet your long-term business goals, and if not, you need to know how to improve it.
So, where do I begin you ask? We have created this post in the effort of providing you with all the details you will need to sort through when getting started with your new year website audit. Use this post as a guide or website audit checklist to ensure you have primed information to create an actionable plan for taking your website from just pretty, straight to profitable.
Before we dive into the things you should be keeping an eye out for as you're auditing your website, We want to be clear, there are always areas to improve, especially in business, and running an online business is no exception. By conducting a website audit, you'll be able to identify any missed SEO opportunities, re-evaluate the effectiveness of your website in terms of lead generation and conversion, and let’s not get into the fact that if Instagram crashed today and your website isn’t visible then where would you generate new leads from? It is important to understand where your numbers are coming from. You should always be aware of how you are converting sales and what parts of your website are converting.
How Do I Run A Website Audit?
Now that we understand how important it is to know your website inside out, we can get into how to get started with running a website audit. Just like you would schedule an annual car servicing or a health check for your body, you need a regular look under the hood of your website to make sure it’s still in good condition. Now, no website is perfect - and the minute you start to think this, you’re on a slippery slope.
Assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.
Here are 3 assessments needed to do an intensive website audit in ten minutes.
The point of a website is to have an online presence that allows users to find out more about your unique proposition, and go further down the sales funnel until they make a purchase or complete an action.
Consider your website the first living breathing product of your business - if you don’t give it the love and attention it needs, such as reviewing and updating it regularly, it will quickly become stale and ineffective.
So when assessing its performance, and effectiveness here are a few questions you should answer to get this done:
- Is my website optimized for mobile? Y / N
- Is the main value proposition easy to access or navigate from the homepage? Y / N
- Does my site have a high bounce rate? Y / N
- If I have a checkout process, is it simple and intuitive, or do I have a high ‘abandoned cart’ rate? Y / N
Assess Your Website Technical SEO
Optimizing your website is crucial to helping users find your site and also a factor when aiming to keep users on your website longer. Technical SEO can seem to be an intimidating task. It may seem like no matter what you do, it’s hanging over your head. We know for many business owners that this can seem like a minefield to get your head around. Let us start by saying that technical SEO need not feel difficult, or scary.
The most popular search engine is Google, but there is also Bing, Yahoo, and others we may not realize, like the social network Pinterest. Search engines index or crawl all pages on all websites, so that when someone enters a search term, say “how to make vegan ice cream”, it can return the most relevant or most searched results on the first page. So if you’re trying to optimize your site for search engines, you can tell search engines what your site is about by using the relevant keywords to match the common search terms.
Once you understand this, here are the questions you should answer in this stage:
- Are all your site's URLs, page titles, and metadata relevant? Y/N
- Are you using the best keywords, have you factored in keyword performance into your content strategy? Y / N
- Are you using H1 to H6 tags in the correct way? Y / N
- Is your website content high quality? Y / N
- Do all of your website images have alt text? Y/ N
- Does your site have a sitemap, and is it correct and up-to-date? Y / N
- Are You Defining How Your Web Pages Are Crawled and Indexed by Search Engines? Y / N
- Is Your Site Structure Optimized for Search Engines? Y / N
Once you’re good on the first two, you should focus on your website conversion rates. While having high-quality, search engine optimized content is a great way to increase traffic. What matters is what happens once visitors are on your website.
- Do you have a variety of offers to appeal to a variety of user personas, and at different stages of the funnel? Y / N
- Does your website have landing pages or opt-in forms? How optimized are those landing pages (meta titles, image text, etc.)? Y / N
- Are you using CTA’s effectively? Y / N
- Do all major content pages (eg. blogs, videos, products, etc) include a clear CTA? Am I missing opportunities to include calls-to-action on various pages of my website? Y / N
- Do I have conversion opportunities for visitors in varying stages of the funnel? Y / N
- Are there any barriers or confusion preventing your site visitors from completing their primary action? Y / N
It is great to optimize each step to maximize the user experience (UX) and drive more traffic to your website. These three assessments are repeatable and a great way to constantly check in on your website performance. Breaking performance down in these easily actionable steps can give you a clear starting point to improving website traffic and conversion.
If you answered mostly no to these questions and have no idea where to start in the improvement process, we believe your website more than likely needs a major overhaul to improve its performance. We know we can help you achieve a website that you not only love but that also absolutely represents your brand and that you have 100% confidence to move forward in meeting your business goals.
If you’re ready for an online transformation, schedule a FREE consultation call with us at a date and time that suits you, and we'll put together a tailored roadmap for your business.
Need SEO help, download our 10 Steps To SEO Success & visibility guide to get you started with creating a basic search engine optimization plan for your content. If you are still feeling like you need help out of your DIY rut schedule a website audit training with our founder.
We know expenses are a little tight when first starting your online business. So with this important factor right in front of us, we are laying out four of the best platforms to build your business’s website that are code-free and user friendly so can design your website with ease.